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Driven by its HUMANATURE purpose and commitment to innovation, Canada Goose achieves certification under the Responsible Down Standard (RDS) as both a brand and Manufacturer.

The company also announces it is going fur-free, ending the purchase of all fur in 2021 and ceasing manufacturing with fur in 2022.

Later that year, the inaugural Canada Goose Footwear Collection launches with the Snow Mantra and Journey Boots.

Canada Goose joins forces with long-time partner, Sazaby League Ltd., to create the joint venture Canada Goose Japan. 

Canada Goose puts its purpose into action, launching its recommerce platform, Generations, in the USA and Canada.

Building on the brand’s global reputation for making the highest quality, function-first outerwear and apparel, Generations offers an authorized reselling platform that keeps its products in circulation, giving them a second, third and fourth lifetime.